Entering a new gym can feel intimidating – uncertainty around what machines to use, the fear of being judged, the anxiety from being in a room full of people who seem like they already know exactly what they’re doing.
That was the precise experience Dublin’s new gym, Sajel Fit, wanted to change.
“I want to make it so people feel comfortable coming to the gym,” owner and founder Sajel Roller said. “No matter who they are — age, size, ethnicity, sexuality and whatever else.”
What started as a personal training business in 2019, has evolved into a growing fitness community built around inclusivity, accountability and removing the intimidation factor that often comes with traditional gyms.
Roller originally studied molecular genetics before realizing personal training was where she felt most fulfilled. After building a strong client base while training out of another facility, the opportunity came to purchase the gym in 2023.
At the same time, a bigger vision was taking shape.
The business’s tagline, that’s almost impossible to forget, started as a joke after spotting a pride-themed doormat at Target.
“What if I just called it, ‘the gayest gym in the 614?’” Roller said recalling her thought process. “But the more I thought about it, I was like, ‘No, I really like it.’ It tells you immediately before you even talk to me what kind of space this is and who we support and that you’re safe here.”
Today, the gym proudly markets itself as queer-owned and judgment-free, emphasizing that anyone is welcome.
“You definitely don’t have to be part of the LGBTQ-plus community to join,” Roller said. “As long as you’re an ally and not homophobic, racist, transphobic, sexist — you’re welcome here.”
Use your muscles, not your brain
Unlike traditional open-floor gyms where members pay for access and figure things out on their own, Sajel Fit operates through a small-group personal training model.
Clients schedule guided sessions with coaches who already have the workouts planned and customized.
“I tell new clients the only brain work you’re going to have to do is schedule, show up when you’re supposed to be here and do what we say,” Roller said with a laugh.
That structure is intentional.
Many clients are beginners who want guidance and accountability instead of wandering through a crowded gym trying to piece together a workout plan from social media videos or guesswork.
The gym focuses primarily on full-body strength training using barbells, squat racks, dumbbells, kettlebells, cable machines, medicine balls and resistance bands. Coaches tailor workouts to individual needs, including injuries, surgeries and physical limitations.
“Fitness is not a one-size-fits-all thing,” Roller said. “Anything can be modified or substituted.”
That adaptability has become one of the gym’s biggest selling points, especially for people who may have felt excluded or discouraged in other fitness environments.
The atmosphere is intentionally designed to remove the pressure many people associate with gyms.
More than just strength training
While weights, muscle building, fitness and core serve as the foundation of the gym’s programming, members also have access to specialty and community-focused classes throughout the month.
The gym occasionally hosts self-defense workshops, core and cardio classes, mobility sessions and themed events led by staff members or clients with specialized experience.
One recurring favorite is a monthly core and cardio class humorously titled, “30 Minutes of Hell with Noelle.”
The gym has also hosted “twerk workshops.” And there are self-defense training sessions led by a retired police officer who works out at the facility.
The goal is to create an environment where fitness can feel approachable, social and even fun instead of rigid or intimidating.
A gym community — not just a membership
Perhaps the biggest differentiator isn’t the equipment or even the training style. It’s the community.
“We really emphasize the community part,” Roller said. “People come here and make friends.”
Outside of workouts, the gym organizes movie outings, game nights, events and group trips to things like drag brunches.
Clients are also invited into a private Facebook group and email community where they can stay connected outside the gym walls.
“It’s more than just workouts,” Roller said. “Community is more important now than ever.”
The gym also uses the Trainerize app to help clients track workouts, monitor progress, schedule sessions and celebrate personal bests. The app includes accountability groups, messaging features and optional monthly challenges where members can compete for prizes.
For clients who travel frequently, move away or simply need more flexibility, virtual and hybrid training options are available as well.
“We can still work with them and give them workouts even if they don’t physically come here,” Roller said.
Nutrition support without the pressure
In addition to fitness coaching, the gym offers nutrition guidance that is included in the membership tailored to each client’s goals and comfort level.
Importantly, Roller said she avoids pushing restrictive dieting culture or unhealthy weight-loss expectations.
“We have a lot of clients who have different histories,” Roller said. “Nutrition is never something I force on people.”
Instead, nutrition coaching is collaborative and practical.
Some clients simply want healthier recipe ideas or help understanding protein intake. Others may want broader guidance on fueling workouts and improving energy levels.
“Food is fuel,” Roller said. “There are better ways we can fuel our bodies, but you shouldn’t have to totally cut something out.”
Flexible memberships and an easy start
Membership options are designed to fit different schedules, budgets and goals.
Pricing varies depending on how often clients train each week and whether they choose in-person, hybrid or virtual options.
“On average it’s about $60 a week,” Roller said. “Which is equivalent to like two DoorDashes.”
Memberships are month-to-month, giving clients flexibility without long-term contracts.
Getting started begins with a questionnaire and consultation process designed to ensure the gym is a good fit for each person. From there, clients can discuss training goals, ask questions and schedule sessions.
Potential clients can also reach out directly through Instagram, email: sajelfit@gmail.com, visit the website https://www.sajelfit.com/ or call the gym directly at 614-400-5782 if they have questions before committing.
“I have no problem answering one-off questions,” Roller said. “Please feel free.”
And for many clients, that sense of belonging matters just as much as the workout itself.
